I turn lifecycle strategy into revenue. With 9+ years of experience in SaaS—spanning hypergrowth startups to enterprise-scale players—I help companies convert, retain, and monetize users through data-informed lifecycle marketing that actually works. 📍 Currently scaling engagement and reactivation at Action1 (cybersecurity SaaS) 🧠 Previously led lifecycle at Surfer SEO and Booksy, shaping campaigns seen by millions Here’s how I drive results: ✅ Lifecycle Campaigns That Convert – From onboarding to win-back, I build journeys that nudge users toward activation, retention, and upsell. ✅ CRM & Automation Expertise – HubSpot, Intercom—you name it. I streamline marketing ops to execute seamlessly at scale. ✅ UX Copy + A​/​B Testing – I don’t just write; I test and optimize. Every touchpoint is crafted to drive action, not just engagement. Highlights from the road so far: 🔹 Transformed Action1’s email program into a high-performing revenue channel using segmentation and multivariate testing. 🔹 Rebuilt Surfer SEO’s lead nurture workflows, boosting conversion rates with better timing, tone, and targeting. 🔹 Unified Booksy’s cross-channel comms (email, SMS, push, in-app), reducing churn and driving reactivation in key markets. What I’m looking for: 🎯 A role where lifecycle marketing is a growth lever, not an afterthought. 📈 A team that values experimentation, performance metrics, and creative execution. 🤝 A company ready to align product, marketing, and user experience under one lifecycle strategy. Let’s connect if you're building something great and need: → A lifecycle expert who owns strategy end-to-end → Email and CRM systems that actually move the needle → CRO-focused campaigns that translate user intent into revenue