Are you short on strategy, branding and​/​or marketing talent or knowledge? In search of a strategic mind to offer a fresh perspective? Need a right hand to take on a high-profile, mission-critical effort? After an equal number of years' experience on both the client​/​brand side as well as in agency leadership roles, I'm uniquely positioned to support CEOs and seamlessly navigate the c-suite and the demands you might be facing. I partner with B2B and B2C scaling brands, businesses and teams to deliver on key strategic imperatives, specializing in the retail and consumer goods industries. My sweet spot is articulating significant differentiation and growth in brand strategy, integrated marketing and new product commercialization. I deliver key initiatives on time, on strategy and on budget - reliably, smartly and drama-free. WAYS TO PARTNER 🚀 STRATEGY & INSIGHTS | PRODUCT INNOVATION ☑️ Landscape, Marketplace, Competitive & Whitespace Analysis ☑️ Trends and Category Insights | Retail Audits ☑️ Market Entry Considerations | Key Criteria for Success ☑️ New Product Innovation | Pipeline Planning | GTM Planning & Execution BRAND DIFFERENTIATION | INTEGRATED MARKETING ☑️ Brand Audits | Strategic Branding & Storytelling | VBI Development ☑️ Cohesive Brand Identities (corporate, brand or environmental design) ☑️ Brand Marketing | Omnichannel Campaign Development ☑️ Customer Loyalty Programming | Loyalty Segmentation to Build Brand Love ORGANIZATIONAL DESIGN | PARTNERSHIP MANAGEMENT ☑️ Building Accountable Teams | Roles & Responsibilities ☑️ Managing & Measuring Effective Agency Partnerships ☑️ Project & Creative Briefs | Scopes of Work Development ☑️ ROI vs. ROL Category experience includes supplements, natural products, F&B, cannabis, consumer goods, retail, QSR, and apparel. Emphasis in highly regulated industries, pressure cooker situations and navigating the unknowns. This fee is for a 25% time allocation or approximately 40 hours per month. Minimum of three months or can be converted into a project-only basis. Negotiated rates for incremental time blocks or longer term contracts are available.