Marketing & Public Relations Specialist Available for Fractional | Contract | Remote Engagements As a seasoned Marketing & Public Relations Specialist, I bring over 15 years of experience delivering high-impact strategies across brand development, digital marketing, public relations, and B2B sales enablement—especially in complex, niche industries like architectural products, construction, and design. I specialize in aligning storytelling with strategy. Whether launching new products, building go-to-market campaigns, or securing high-value partnerships, I craft narratives that build trust, spark engagement, and drive revenue. My work has contributed to over $45M in project wins and partnerships across North America. Core Competencies Public Relations & Brand Messaging: Media outreach, press releases, corporate communications, thought leadership, and reputation management. Marketing Strategy & Execution: End-to-end campaign planning across digital, social, print, and events—including targeted email marketing and performance optimization. Content Creation: Compelling brand copy, technical storytelling, case studies, product marketing collateral, and AI-generated assets. AI & Martech Integration: Expert at leveraging tools like ChatGPT, CRM platforms (HubSpot, Salesforce), and intelligent automation to accelerate workflows and drive alignment. Client & Stakeholder Relations: Skilled in cross-functional collaboration, managing distributor relationships, and delivering technical presentations that influence decision-makers. Event & Trade Show Leadership: From in-person activations to virtual webinars and lunch-and-learns, I’ve executed programs that elevate visibility and industry credibility. Competitive Intelligence: Led internal research teams to inform strategic pivots and differentiate in competitive markets. Social Impact & Community Programs: Creator of initiatives like the Corporate Community Program, integrating purpose-driven brand storytelling into the core marketing function. If you're looking for a partner who combines creativity, strategy, and execution—along with a deep understanding of vertical marketing and operational agility—I’m ready to jump in and contribute value from day one.