I’m a paid lead marketing strategist with over eight years of experience in B2B and B2C marketing (both client- and agency-side), specialising in SaaS and healthcare. I’ve helped companies based in Australia, the United Kingdom, and the United States turn their followers into paying customers. From large corporates to solo founders, I’ve worked with businesses to identify points of friction, find their ideal customers, and build thriving brands. Although SaaS and healthcare are my bread and butter, I’ve worked across a wide range of industries — from construction companies struggling to generate leads, to finance corporates, record labels, and eCommerce businesses. If you’re growing your social channels and organic SEO but still struggling to understand how your followers think and behave across social platforms and Google — and you’re looking for the next piece of the puzzle to convert not just first-time customers, but build loyal brand advocates — then book a call. Previous clients include: SWIFT – The world’s largest payment solution (SaaS) company, used by more than 11,000 financial institutions across over 200 countries and territories. SWIFT carries over five billion financial messages a year. NCR – A global enterprise technology leader, providing software, hardware, and services for banks, retailers, restaurants, small businesses, and telecom & tech companies.