Amy Whittaker brings 20 years of experience consulting some of the world’s - and Australia’s - top brands, from start-ups entering this market to multinationals. Known as a creative PR specialist, she has worked alongside organisations of all shapes and sizes, across a broad range of industries including food and beverage, aviation and travel, wellbeing and beauty, and consumer tech. She has designed, delivered and directed campaigns for brands that have won awards (including Cannes Lions & PR Idea of the Year Awards), gone viral, attracted national and international media attention, and​/​or driven sales. Examples can be provided upon request. Previously Managing Director of an award-winning PR consultancy in Australia and now as an independent consultant, she has advised C-level execs, in-house PR and marketing teams, and agency partners on all aspects of external communications from relaunching a product, raising the profile of its executives, taking a new product or service to market, amplifying a campaign via earned and social, managing an issue, and engaging stakeholders. As well as a B2C and B2B comms advisor, Amy acts as a consulting Creative Director for clients developing consumer campaigns, and also assists organisations with their PR agency procurement drawing upon her network and knowledge of the local industry.