Strategic product leader and coach with 20+ years experience across product management, UX research, and innovation. Combines deep discovery skills, systems thinking and strategy to de-risk ideas and accelerate product-market fit. Coaches teams in lean product development, Jobs-to-be-Done, OKRs, and design thinking. Builds internal capability while aligning outcomes to customer value. CORE SKILLS •Product Strategy & OKRs •Product Discovery (experiment selection and design, assumption mapping, pretotyping) •UX Research & Design Thinking (persona building, jobs-to-be-done and switch interviews, service design) •Innovation (Lean Canvas, Traction Model, Customer Funnel) •Business analysis, UX Magic, Domain driven design •Agile Delivery & Dual-Track Development process •Coaching, Mentoring & Training •Notion, Confluence, Jira, Figma, Balsamiq •Languages: Dutch (native) and English (fluent)