What is the difference between a supplier and a partner? Are you managing your agencies as effectively as you could be? Are you getting the best work out of them? In this session, we will explore and crystallize the difference between the two and discuss how the role of a key partner can propel your brand to success. Everyone must share the vision of the brand or we will fail! We will review how to complete agency briefs, talk about the importance of them, and discuss the role of putting in the work to get the best work. The six Ps come into play here… Proper Prior Planning Prevents Piss Poor Performance!