A skilled sales leader with a demonstrated history of enhancing revenue and profitability. Experienced in B2B sales through direct and intermediary channels, I excel in implementing strategies for mental, financial, and physical well-being. Recognising the significance of exceptional service delivery, I specialise in sales leadership, business development, key account management, and optimising sales team performance. Responsible for overseeing various strategic projects, including budget management, planning, and forecasting, I bring expertise in business transformation, driving sales growth, and maximizing revenue. With a focus on aiding businesses of all sizes to evolve and thrive in competitive markets, my capabilities support adaptation and expansion initiatives.