Hello, I'm Wim M.

Seasoned marketing & sales leader​,​ with an entrepreneurial business drive and specific experience in the sports & entertainment marketing​,​ consumer goods (FMCG​/​CPG)​,​ digital commerce​,​ and tech landscape! SVP Brands & Properties​,​ and CEO Benelux at Sports & Entertainment Marketing Agency "Wasserman" since 2023! Always combined a fulltime position in business development & marketing (Repucom​/​Nielsen Sports​,​ GfK​,​ Coca-Cola​,​ Decathlon)​,​ with own boutique digital sports & entertainment marketing agency MCMC​,​ that was acquired mid 2019. Jury Member of the European Sponsorship Awards and former Chairman of the BABM E-Commerce Steerco. Furthermore​,​ Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling​,​ premium event agency John&Jane​,​ marketplace agency Merkado​,​ Pro Cycling Team Qhubeka​,​ etc. Areas of Expertise​/​Experience: ✓ Business Partnerships & Sponsorships ✓ Sports Marketing & Experiential Marketing ✓ (Online) Entertainment & Gaming Business ✓ FMCG​,​ Retail​,​ Ecommerce​,​ Marketplaces​,​ Omnichannel and Digital Shopper Marketing ✓ Digital ​/​ Social Media ✓ Content Marketing & Creative Copywriting ✓ Business Development​,​ Account Management & Active Sales Hunting ✓ Strategy & Insights ✓ Team Leadership ✓ Entrepreneurship