Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports & entertainment marketing, consumer goods (FMCG​/​CPG), digital commerce, and tech landscape! SVP Brands & Properties, and CEO Benelux at Sports & Entertainment Marketing Agency "Wasserman" since 2023! Always combined a fulltime position in business development & marketing (Repucom​/​Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired mid 2019. Jury Member of the European Sponsorship Awards and former Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc. Areas of Expertise​/​Experience: ✓ Business Partnerships & Sponsorships ✓ Sports Marketing & Experiential Marketing ✓ (Online) Entertainment & Gaming Business ✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing ✓ Digital ​/​ Social Media ✓ Content Marketing & Creative Copywriting ✓ Business Development, Account Management & Active Sales Hunting ✓ Strategy & Insights ✓ Team Leadership ✓ Entrepreneurship