Hello, I'm Chris B.
Chris Bechtel is a seasoned marketing executive with over 20 years of experience building and scaling marketing organizations for high-growth B2B SaaS, AI, cybersecurity, fintech, and cloud technology companies. As a fractional CMO, Chris specializes in helping businesses design and execute growth strategies that connect their offerings to the right audiences—driving measurable demand, customer acquisition, and brand leadership. Chris has a proven track record of leading integrated marketing initiatives across demand generation, product marketing, content strategy, ABM, field marketing, and sales enablement. He has helped startups and mid-sized companies align their marketing and revenue teams, build scalable marketing operations, and create go-to-market frameworks that support predictable revenue growth. Passionate about collaboration, data-driven decision-making, and storytelling, Chris partners closely with executive leadership, sales, and product teams to ensure that marketing efforts are tied directly to business outcomes. His approach is rooted in connecting talent, expertise, and opportunity—matching the right strategies with the right audiences to drive sustainable impact.
Details
- Location
- Years of Relevant Experience20+ years
- Seniority LevelExecutive
- Highest Level of EducationDegree
Current / Most Recent Job Title
Fractional CMO / VP of Marketing
Current / Most Recent Employment
Fractional CMO at Growth Engine Labs LLC. Recent clients include; interface.ai, Comm100, Inbenta - B2B SaaS conversational AI Series A startups. I am a pro at helping companies grow revenue, raise capital and exit.
Industry
Specific Jurisdictions That I'm Qualified In or Can Cover
Professional Membership / Certification
Mentor at Techstars Los Angeles and Founder Institute
Skills
Marketing strategy, GTM, demand generation, messaging and positioning, product and pricing, public relations, ABM and sales-led growth, product led growth, content marketing, AI and automation. Sales Development and cold outbound lead generation. Data driven performance marketing.
Areas of Professional Interest
Experienced in both B2B and B2C (fashion, beauty, e-commerce and loyalty) with preference toward enterprise SaaS and AI. Experience in FinTech, regulated industries, higher ed and long sales cycles. Deep interest in helping passionate builders of breakthrough products accelerate growth, raise capital and exit.