Humiint

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Fractional Chief Marketing Officer

Chris Bechtel is a seasoned marketing executive with over 20 years of experience building and scaling marketing organizations for high-growth B2B SaaS, AI, cybersecurity, fintech, and cloud technology companies. As a fractional CMO, Chris specializes in helping businesses design and execute growth strategies that connect their offerings to the right audiences—driving measurable demand, customer acquisition, and brand leadership. Chris has a proven track record of leading integrated marketing initiatives across demand generation, product marketing, content strategy, ABM, field marketing, and sales enablement. He has helped startups and mid-sized companies align their marketing and revenue teams, build scalable marketing operations, and create go-to-market frameworks that support predictable revenue growth. Passionate about collaboration, data-driven decision-making, and storytelling, Chris partners closely with executive leadership, sales, and product teams to ensure that marketing efforts are tied directly to business outcomes. His approach is rooted in connecting talent, expertise, and opportunity—matching the right strategies with the right audiences to drive sustainable impact.

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    $500.00
    per hour