Hello, I'm Tony D.

Most businesses don’t have a CRM problem. They have a leadership problem. They’ve bought the software. They’ve trained the team. But it’s still not clicking. No one trusts the data. The dashboards don’t drive decisions. Teams stay siloed​,​ reactive​,​ and unaligned. That’s not a tech issue. It’s a strategic gap. I help B2B businesses close that gap—by aligning commercial strategy with operational execution. Not through slide decks or buzzwords​,​ but by embedding that strategy directly into the systems your people use every day. As the founder of CNVRG​,​ I work with scaling and enterprise organisations who’ve invested in HubSpot—but haven’t seen the return. We bring together leadership​,​ process​,​ and platform through a unique framework built around: Strategy-led CRM adoption Management Control System (MCS) design Behavioural alignment and training Our goal? To turn your CRM from a wasted asset into a growth engine—by making it the single source of strategic execution. What We Help With: Strategic CRM adoption that sticks Aligning KPIs​,​ people​,​ and process Commercial enablement through HubSpot Turning RevOps into a real business function If your CRM isn’t delivering—and you’re starting to realise it’s not just a system issue—let’s talk.