Most businesses don’t have a CRM problem. They have a leadership problem. They’ve bought the software. They’ve trained the team. But it’s still not clicking. No one trusts the data. The dashboards don’t drive decisions. Teams stay siloed, reactive, and unaligned. That’s not a tech issue. It’s a strategic gap. I help B2B businesses close that gap—by aligning commercial strategy with operational execution. Not through slide decks or buzzwords, but by embedding that strategy directly into the systems your people use every day. As the founder of CNVRG, I work with scaling and enterprise organisations who’ve invested in HubSpot—but haven’t seen the return. We bring together leadership, process, and platform through a unique framework built around: Strategy-led CRM adoption Management Control System (MCS) design Behavioural alignment and training Our goal? To turn your CRM from a wasted asset into a growth engine—by making it the single source of strategic execution. What We Help With: Strategic CRM adoption that sticks Aligning KPIs, people, and process Commercial enablement through HubSpot Turning RevOps into a real business function If your CRM isn’t delivering—and you’re starting to realise it’s not just a system issue—let’s talk.