Hello, I'm Alice B.

I’m a social-first marketing leader with a proven track record of driving growth through go-to-market strategy​,​ influencer marketing​,​ and content that connects. I’ve led organic social and creator-led campaigns that build brand equity​,​ foster community​,​ and drive customer acquisition—whether through viral TikToks​,​ high-performing affiliate programs​,​ or platform-native storytelling. With experience spanning fast-paced startups to large-scale corporations​,​ I’ve both scaled major brand accounts and built social channels and strategies from the ground up. I bring a balance of creative direction and strategic execution—whether I’m launching GTM campaigns​,​ growing affiliate impact via platforms like ShareASale​,​ or owning the full lifecycle of an influencer program. No matter the size or stage​,​ I know how to craft stories that resonate—and move the needle.