Hello, I'm Ben L.

I’m a senior marketing strategist with over a decade of experience leading go-to-market​,​ product marketing​,​ and brand initiatives across some of the world’s most innovative companies​,​ including Meta​,​ Dropbox​,​ and Mural. My background spans both B2B and B2C marketing​,​ with a strong focus on platforms​,​ marketplaces​,​ and collaboration tools. Most recently​,​ through my consultancy—Silver Lining Consulting—I’ve partnered with Seed to Series C startups to develop marketing strategies​,​ lifecycle campaigns​,​ and growth frameworks tailored to complex customer journeys. I’m especially skilled at crafting positioning​,​ driving adoption​,​ and translating business goals into marketing programs that move the needle.