Strategic leadership without the full-time overhead. As a Fractional CMO, I work as an embedded member of your leadership team to set marketing strategy, manage cross-functional execution, and align marketing with your business goals—ideal for startups and scaling companies that need senior marketing expertise on a flexible basis. I’m a senior marketing leader with 15+ years of experience leading go-to-market, product marketing, and brand initiatives across some of the world’s most innovative companies, including Meta, Dropbox, and Mural. My background spans both B2B and B2C marketing, with a strong focus on platforms, marketplaces, and collaboration tools. Most recently, through my consultancy—Silver Lining Consulting—I’ve partnered with early-stage startups and enterprise clients like Nasdaq Private Market to develop marketing strategies, lifecycle campaigns, and growth frameworks tailored to complex customer journeys. I’m especially skilled at crafting positioning, driving adoption, and translating business goals into marketing programs that move the needle.