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Hello, I'm CHRISTI D.

Senior Marketing & Market Development Leader | AI-Driven Strategist | Champion of Brand Growth in Niche Industries I’m a strategic marketing and business development leader with over 15 years of experience driving revenue growth​,​ elevating brands​,​ and streamlining operations across construction​,​ architectural products​,​ and tech-integrated services. In my current role as Director of Market Development & Project Management at Slide Clear Inc.​,​ I’ve led initiatives resulting in over $45M in project wins and partnerships​,​ particularly in the niche space of adaptable outdoor environments and glass operable wall systems. My approach is rooted in B2B marketing strategy and powered by data and intelligent systems. I’m passionate about integrating AI tools to enhance communication​,​ accelerate decision-making​,​ and improve responsiveness across teams. Whether it’s building new revenue channels through distributor partnerships or implementing automation to support sales and service​,​ I focus on delivering real impact with clarity and purpose. Throughout my career​,​ I’ve helped shape premium brand identities​,​ guided cross-functional teams through complex projects​,​ and brought together technical​,​ creative​,​ and operational perspectives. I thrive in environments where innovation​,​ collaboration​,​ and customer experience drive the agenda—and I’m committed to mentoring others and making meaningful contributions to the communities and industries I serve.

Details

  • LocationCanada
  • Highest Level of EducationDegree

Current / Most Recent Job Title

Director of Marketing and Sales

Current / Most Recent Employment

Slide Clear Inc.

Industry

  • Construction
  • Manufacturing
  • Professional Services
  • Retail
  • Wholesale

Language(s)

  • English, Canada

Skills

🔹 Marketing & Business Development Strategic Marketing Planning (B2B​/​B2C) Brand Architecture & Positioning Lead Generation & Conversion Optimization Channel​/​Partner Marketing & Distribution Growth CRM Implementation & Funnel Management Trade Shows, Webinars & Event Marketing 🔹 Leadership & Team Enablement Cross-Functional Team Leadership Sales Enablement & Coaching Strategic Partnerships & Stakeholder Engagement Mentorship & Change Management Competitive Intelligence & Market Research 🔹 AI & Martech Integration Generative AI for Marketing and Operations Workflow Automation & Process Optimization Data-Driven Decision Making AI-Powered Content Development Martech Stack Integration & Innovation 🔹 Project & Operations Management Multi-Channel Campaign Execution Agile Project Management Budget Planning & Financial Oversight Technical Proposal Development Client Presentations & Negotiations 🔹 Industry Expertise Architectural Products & Building Materials Outdoor Living & Hospitality Design Solutions Interior Glass Wall Systems & Enclosures Construction & Design-Build Collaboration

Areas of Professional Interest

Strategic B2B Marketing & Brand Development Market Expansion & Channel Growth AI Integration in Marketing & Operations Sales Enablement & Client Experience Optimization Architectural Products & Building Materials Innovation Outdoor Living Solutions & Hospitality Design Leadership Development & Team Empowerment CRM Strategy & Funnel Conversion Cross-Functional Collaboration & Change Management Purpose-Driven Business & Community Impact Go-to-Market Strategy for Niche Products Digital Transformation & Martech Innovation Public Speaking & Industry Education Sustainability & Wellness in Built Environments

Other Past Relevant / Notable Employer(s)

VP of Market Development - Longboard Architectural Products

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