Hello, I'm Renata Y.

Renata is a seasoned HR and operations leader in transforming their HR/Ops/Admin teams across the Asia-Pacific (APAC) region. Based in Hong Kong, a dynamic business hub, Ren brings over 15 years of expertise in market entry, business setup, executive support and HR strategy, with a deep understanding of APAC’s diverse regulatory and cultural landscapes.

Details

Location
Years of Relevant Experience10-15 years
Seniority LevelDirector
Highest Level of EducationDegree

Current / Most Recent Job Title

Director of HR & Admin

Current / Most Recent Employment

Renata previously served as Director of HR (Now an independent consultant) and shareholder a Hong Kong SFC-regulated FinTech and winner of the Best SME Invoice Solution at TechChallenge. Collaborating closely with co-founders and APAC teams, she spearheaded transformative initiatives, including the OGSM (Objectives, Goals, Strategies, Measures) framework, and rolled out comprehensive internal policies (e.g., Employee Handbook, Travel & Expense Guidelines, Leave Policies). Prior to that, Renata was Regional Head of Business Operations, APAC, at a UK-based brand management firm. She led business setups in Singapore, Vietnam, China, and Hong Kong, overseeing HR, compliance, and operations. As Chief Representative of FitFlop’s Vietnam office, Ren managed full-spectrum HR, finance, and compliance, ensuring adherence to local regulations while optimizing workforce efficiency. Her innovative approach reduced office operating costs by 80% (in one project) and streamlined hiring practices across APAC.

Industry

Administrative and Support Services
Professional Services

Language(s)

Chinese, China
Chinese, Hong Kong
Chinese, Macau
Chinese, Singapore
Chinese, Taiwan
English, United States
English, United Kingdom

Professional Membership / Certification

Certificate in Sustainable Business Strategy from Harvard Business School

Skills

Renata offers tailored services for business set up and transformation, ensuring compliance, efficiency, and alignment with global goals. These services are designed to address the unique challenges of clients expanding or optimizing in Asia. APAC Entity Setup Strategy Service: Guide clients through establishing legal entities in APAC countries, covering company registration, tax setup, and compliance with local business regulations, integrated with the HR platform for HR readiness. Client Value: Ensures a compliant and efficient market entry, minimizing delays and legal risks for new APAC operations. Market Entry Compliance and Labor Law Alignment Service: Advise on aligning entity setup with APAC labor laws, including work permits, employment contracts, and mandatory benefits, with policies tailored for HR platform compatibility. Client Value: Provides a legally sound HR foundation, enabling clients to focus on business growth without regulatory hurdles. Workforce Planning for Market Entry Service: Design workforce strategies for new entities, including recruitment plans, headcount optimization, and talent sourcing customized to local APAC markets. Client Value: Accelerates market entry with an efficient, scalable workforce aligned with business objectives. Cross-Border Operational Integration Service: Align new APAC entities with HQs by establishing HR and operational systems that bridge cultural and regulatory differences. Client Value: Creates cohesive operations, ensuring new entities thrive in APAC while meeting global goals.

Areas of Professional Interest

Renata’s blend of APAC HR expertise, transformation success, and cultural fluency makes her the ideal partner for clients seeking seamless, compliant, and efficient HR operations in Asia. By leveraging HR Fort’s platform, Ren delivers measurable outcomes—compliance, cost savings, and team alignment—tailored to each client’s APAC ambitions.